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Research papers

The potential power of digital creative

While digital media spend continues to grow exponentially, particularly in video and mobile platforms, creative is generally an after-thought when marketers are planning a digital campaign. While the ad industry provides a range of creative options,...

Catalogue: Congress 2016: #WOW
Authors: Cortney Henseler, Samuel Kim, Matthew Sharp
September 22, 2016
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Citation

Henseler, Kim and Sharp (2016a, September 22). The potential power of digital creative. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-potential-power-of-digital-creative-8892


Research papers

Multi-device, multi-purpose, one connected consumer

AOL's multi-national research, completed in October 2013, uncovered the value of multiple screens for online content and advertising. The research was conducted among respondents in the US and Canada who own computers, tablets and smartphones....

Catalogue: Digital Dimensions 2014: (Online + Big Data + Social Media + Mobile) Research
Authors: Cortney Henseler, Maureen Dawson, Andrew Consky
June 17, 2014
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Citation

Henseler, Dawson and Consky (2014a, June 17). Multi-device, multi-purpose, one connected consumer. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/multi-device-multi-purpose-one-connected-consumer-8315


Research papers

Organizational research reinvigoration

As a top five Internet company, AOL has historically struggled with the role of research, analytics and insights. In the past two years, however, the company re- oriented itself around the voice of the consumer. In doing so, research became a...

Catalogue: Congress 2013: Think Big
Authors: Cortney Henseler, Christian Kugel
September 26, 2013
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Citation

Henseler and Kugel (2013a, September 26). Organizational research reinvigoration. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/organizational-research-reinvigoration-8072